Copywriter

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Creative director

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Leader

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Author

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Copywriter • Creative director • Leader • Author •

Award-winning writer & creative.

I make whip-smart OOH copy like thisand direct campaign narratives with bold messaging like this. I’ve been doing this for eight years now, so my user psychology and research is solid and I’m confident balancing creativity with KPI-smashin’. Oh, and I can do any format you fancy. Seriously, my words have been everywhere from and beauty packagingto Shoreditch High Street and even projected on the Eiffel Tower.I’ve even written a book and wrote for a whole bunch of magazines.

I’m one of those writers that triples up as a creative director and a team leader too. Whatever you’re up to, I can tell your story to your audience and build and scale the right team to execute it — if that’s what ya need.

I’m a big fan of creating narratives that submerge audiences in a feeling, and producing fresh, conversion-focused copy that gets ya sales teams sweating (sorry guys!)

Hiya, I’m Beth!

GET IN TOUCH 💌

Photo by Kit Harrington (not that one)

Sensuali logo in black text with a small orange dot above the letter 'i'.
Black and white logo of GoDaddy, featuring a stylized heart shape adjacent to the text 'GoDaddy'.
Black background with white text reading 'Ann Summers'
The Body Shop logo with green text and design elements.
A stylized black silhouette of a creature with a single eye and horns, set against a pink and orange abstract zebra stripe background, with the word "PURE" in black above the creature.
Boots logo in white script inside a blue oval
Black text that reads 'Image Angel' over a white, flowing fabric background with a black geometric angel wings logo.
Bumble app logo featuring a black hexagon with three horizontal lines and the word 'bumble' in black lowercase letters on a yellow background.
Black-and-white logo with a silhouetted bunny wearing a bow tie, above the word "PLAYBOY" in bold capital letters.

FEATURED PROJECTS

FEATURED PROJECTS

BOOTS

Hand holding a tube of Soap & Glory The Real Zing Radiance-Boosting Body Serum against a pink background.
Smartphone lying on a beige fabric surface displaying the Instagram profile of thepureapp, a dating app community, with various posts visible on the screen.

THE PURE APP

BRANDING

Your brand tone of voice is the thread that ties everything together. I’ll help you define an authentic and distinctive tone, and I’ll deliver workshops to your team on using it if required.

See branding projects

01

MARKETING

I have buckets of experience creating campaign narratives that set the tone, then producing copy for every touchpoint. I can then comfortably work with your lovely designers to take it from concept to completion.

See marketing projects

02

UX

Good UX copy guides people seamlessly through your digital experience. I make sure they convert without getting lost, and I won’t compromise on creativity.

03

See UX projects

CONTENT

I create engaging, original content for your brand — be it blogs, emails or socials. I used to be a full-time journalist (and still dabbling) and I’m an author, so I know how to balance storytelling with conversion so your content is interesting to read, but still brings home the bacon.

04

social, emails, blogs, PPC, UCG

See content projects

  • “Beth transformed our website and provided clear, sensual copy for our 360 launch campaign with her deep understanding of the wellness industry. She also sourced, hired and managed a creative marketer to work with her, overhauling our entire welcome flow to improve our conversions. We’re thrilled with Beth’s work and would recommend her 100%."

    — Tara Marguiles, Brand Lead at Sensuali

  • "Working with Beth was a genuinely great experience. She brought sharp, thoughtful copy with a clear understanding of local tone and culture. She hired and managed a French copywriter for localisation and they worked seamlessly with our international team, delivering copy on time and adapting effortlessly to changes and tight turnarounds."

    -Avril Clarke, Brand Lead at the Pure app

  • "I couldn’t recommend Beth more highly. I’ve had the pleasure of working with her across several campaigns, where she led the copy with creativity, precision, and impact. Beth brings a rare combination of professionalism and warmth to every project that you can’t find just anywhere else!"

    — Charlotte Cooper, marketing manager at Spice Creative

  • "Beth is a brilliant, tenacious and determined journalist as well as an endlessly creative copywriter. She has an exacting eye for detail, approaches nuanced and thorny topics with sensitivity and clear thinking. Anyone who gets the opportunity to work with Beth should jump at the chance."

    -Katie Baskerville, journalist and Spice Creative copywriter

  • "Beth is a really talented writer & creative — I hugely enjoyed working with her. She’s full of ideas, thanks to the very varied (& highly impressive) career she’s built so far, and brings a really unique perspective to conversations. Highly recommend!"

    -Phoebe Dodds, global connector and ecosystem builder for startups

  • "Beth is an incredibly creative writer. Flexible, easy to work with and brimming with ideas. I can't recommend her enough!"

    -Charlotte Moore, Penguin Random House

  • "Hilarious"

    —Beth’s therapist

READY TO GET STARTED?

LET'S CHAT ☎️