BOOTS

CLIENT HIGHLIGHT

Working with the iconic Soap & Glory for three weeks, I named products (including The Real Zing and Perfect zzzen) then created ad copy to
support the marketing of those products, plus UX copy, product descriptions and blog posts promoting Soap & Glory products.

Throughout all copy creations, I ensured I
was adhering to their well-established and
recognisable tone of voice and producing
playful, engagement-worthy pieces.

BOOTS

How I helped:

  • Product naming & packaging copy

  • Adapting to iconic, well-established and widely recognisable tone of voice

  • Product descriptions

  • Scriptwriting for YouTube ads

  • Website banner copy

  • Paid social graphics copy

  • UX copy

  • Blog copy

The ad

The YouTube ad for the perfect zen (which I also worked on the naming for) collection was the centrepiece of the cross-platform storytelling brief. A newly launching collection, we needed to conceptualise and write the script for an ad perfectly targeting Soap & Glory’s demographic, embodying its iconic and instantly recognisable tone, and conveying the sleepy, chilled scent running through the product range.

Personally, I think we (that’s me and the Boots content team) nailed it.

Display of Soap & Glory skincare products on a pink shelf with a purple towel on a ladder in the background, with a pink and purple lighting ambiance. The text reads 'Soap & Glory: No Drama. Just Calmer'.
soap_and_glory_perfect_zen.gif
A display of skincare products from Soap & Glory arranged into four categories: Glow, Clear, Hydrate, and Cleanse, with colorful backgrounds and descriptive labels.
Announcement for waking up and smelling coffee, featuring soap and glory coffee and oat exfoliating scrub products, including body milk, body wash, and scrub in pink packaging with a pink background.
A flat lay of Soap & Glory skincare products, including a hand food cream, with macarons, a soap dish with soap, a pearl necklace, a book, and a flower, on a white cloth background. The right side features a pink background with bold text: 'WHAT'S TH
A hand holding a tube of soap & glory body serum against a pink background.
Image of citrus fruits, flowers, and herbs with text describing a citrus blend called The Real Zing.
An infographic for Soap & Glory's The Real Zing skincare routine, featuring body wash, scrub, sorbet, and serum with lemon scent, illustrating three steps: cleanse, exfoliate, and moisturize.
soap and glory 7 .png
soap_and_glory_promo.gif
A young girl with glasses and curly hair playing on a couch in a cozy living room with wooden furniture and stuffed animals.
Webpage featuring winter skincare products, including moisturizers, cleansers, and creams, with a smiling woman in winter attire at the top.
Bottle of Soap & Glory Vanilla-licious Body Wash, 500ml, with pink cap and label with vanilla flower illustration, on a product page.
Product listing for Soap & Glory The Real Zing Body Serum, 200ml, priced at £9.99 on a website. The product image shows a white tube with black, pink, and yellow text, and a heart-shaped sticker that says "I'm in the villa."
Product image of Soap & Glory The Real Deal Body Scrub in 300ml packaging, with pink, cream, and brown-colored branding and text. The webpage shows details, reviews, related products, and customer ratings for the body scrub.
Online product page for Soap & Glory The Real Zing Body Wash in 500ml pink-and-white bottle.

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