Ann summers

CLIENT HIGHLIGHT

360 marketing copy for Ann Summers

Iconic sex toy store chain Ann Summers were launching their U Wonder Unleashed collection in collaboration with Charlie Brooks (Janine from Eastenders!). They needed 360 marketing copywriting from podcast scripting and marketing copy to UX copy to promote this exciting collab. So, I got to work.

Once this project was complete, I joined up with Ann Summers for eight months to work across email and social copy for their entire product offering as well as their campaign, The Pleasure Positivity Project.

Duration: September 2022-March 2023

How I helped:

  • Social copy - body copy and captions for organic and paid social across Instagram and Facebook

  • Email copy with the aim of improving open rates and avoiding spam filters when promoting sexual products (open rate increased by 20% in two months)

  • 360 marketing copy

  • UX copy

  • Content writing

  • Podcast support (scripting ads, advising on overall scriptwriting, marketing assets)

Illustration of a hand giving a handshake, with text that reads 'how to give a hand job' and a magnifying glass icon.
Screen with the text 'ARE YOU READY? This move may have been in your repertoire for some time, but even so, there's always time to learn some new moves.'
A blue background with green text stating, 'If you love it, lube it,' and smaller white text explaining the importance of lubrication for a better hand job.
Instructional graphic with a blue background emphasizing exploring the entire penis for pleasure, highlighting that the head is sensitive and ways to distract or relieve discomfort.
Instruction slide with blue background describing the 'Do the Twist' technique for orgasm enhancement, with step 3 highlighted, and a navigation arrow at the bottom.
Digital graphic with blue background, step label, large yellow text 'TAKE YOUR TIME', and smaller white text advising not to rush and to enjoy the process.
Step 5 in a guide instructing to keep an eye on your partner's reactions to gauge their interest, introduce kinky talk, and communicate openly about desires.
Book cover titled 'The Orgasm Gap' with a subtitle 'In her lifetime, a woman will miss out on...' and a green circle with 'Swipe for more.' Background features a blurred image of a woman lying on a bed.
Infographic presenting statistics on female and male orgasms, including percentages for fake orgasms, women who have never had an orgasm, orgasm from penetration alone, women who did and men who orgasmed during last sexual encounter.
Illustration of white underwear with a small bow, showcasing a red area at the bottom indicating blood, set against a light purple background.
Blue promotional graphic describing natural pain relief through orgasms, highlighting the release of hormones serotonin, dopamine, and oxytocin.
Slide presentation titled 'No Need to Use Lube' with a blue background, explaining that lube is a natural lubricant and expressing a fan appreciation for it.
Blue informational slide with large bold text stating "IT CREATES GREATER INTIMACY," and smaller text explaining the importance of communication and trust in sexual relationships during menstruation.
Blue digital page with white and purple text about exploring and finding new things in sex, titled 'You'll Move Out of Your Comfort Zone'.
Blue digital screen displaying information about a product claiming it can help shorten menstrual periods, with text about science and benefits.
Blue promotional graphic for Benefit 6 with large text 'You'll feel sexier' and smaller text describing the benefit of feeling sexier by eating chocolate and binge-watching TV shows.
Close-up of a woman with her tongue out, with text overlay asking "What is rimming" and a swipe prompt.
An informational graphic with purple background and large blue text asking 'What does rimming mean?' explaining it as sexual stimulation of a partner's anus using the tongue, including licking, kissing, or penetrating.
A social media post discussing the safety of anal rimming, emphasizing cleanliness and hygiene, with a purple background and blue and white text.
Screenshot of an online store homepage called Ann Summers featuring adult products such as the U Self Love Stimulator, Arouse Gel, U Pleasure Serum, and U Cleansing Mist with descriptions and customer reviews.
A collection of vegan-friendly self-care products, including skincare tubes, a facial roller, and a facial cleansing device, arranged on white platforms with a plant, with the phrase 'self-care is not selfish' in black text at the top.
A collage of promotional advertisements for a lingerie and adult products store, featuring clothing and accessories for women, with text announcing sales, new arrivals, and special offers, along with images of women modeling lingerie and related item
A woman with long dark hair and makeup wearing purple lingerie holding a strap of her bra, advertising up to 50% off on lingerie. The right side features a pink background with marketing messages about New Year resolutions, encouraging refining style
Promotional graphic for a show called 'Goin' Soon' with Charlie Brooks, featuring a smiling woman with curly blonde hair, a speech bubble with flowers, and illustrated lips and hand.

READY TO GET STARTED?