PLAYBOY X PURE

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

PLAYBOY & PURE

Iconic magazine and lifestyle brand Playboy collaborated with sex positive dating app Pure, while I was working there as a full-time copywriter.

As part of their collaboration, they posted a series of social posts together interviewing Playboy bunnies about dating. I wrote the questions for the bunnies to answer, and the videos racked up an average of 150,000 views per post.

Playboy also assigned me one of my most unique briefs to date: creating a game event guests could play at their Art Basil night in Miami.

The idea: a sexy play on the classic ‘Is this your card’ revealing a hidden desire or fetish to the player — mirroring the ‘desires’ users are matched with on the Pure app.

Pink card featuring a line drawing of a wrapped gift with a bow and a lollipop on top. Text reads 'SHIBARI' and 'All tied up but feeling freer than ever.'
Pink card with black illustration of a nude woman and four photos of herself, titled 'Nudes Exchange,' with the subtitle 'Show them what you've got' and decorative stars.
Pink poster with cartoonish illustrations of two characters with exaggerated facial features and dripping teeth, titled 'Roleplay' with the subtitle 'Ready to take the stage!'
Pink cover of a magazine titled 'Mirror Sex' featuring a cartoon woman looking into a mirror, with the subtitle 'You're hot. Why wouldn't you wanna watch?'
Pink card featuring an illustration of a unicorn with a rainbow-colored mane, sitting on a carousel horse with a pole. The card has stars and sparkles. Text reads: 'STRIPTEASE. You like to make them work for it.'
A pink card with an illustration of a mermaid holding a bunch of grapes, wearing sunglasses and a crown, with the text 'WINE, DINE AND 69' and 'YES, CHEF!' at the bottom.
Pink poster for Foot Fetish with an illustration of a foot wearing a fishnet stocking and a high heel. The text reads 'FOOT FETISH' and 'TOE-SUCKING'S YOUR LOVE LANGUAGE' with small star graphics.
Pink edging card with a hand pointing to a curling stone, text reading 'EDGING' and 'Hold it right there... and again... and again', with stars in the corners.
Pink poster with an upside-down illustration of a person's face wearing glasses and a circular device on their forehead, with the text 'VOYEURISM' and the quote 'Let them all watch and wish they were us'.
Pink poster with a dove carrying a seashell, featuring stars and the words 'Exhibitionism. Let's go on full display. Get those curtains open.'
Pink poster with a speech bubble showing a woman's lips and hair, advertising a phone sex hotline with the text 'Phone Sex' and 'Hotline's open. Dial in and let's take up a notch'.
Pink promotional poster featuring an illustration of an ear with a phone and a cigarette, with the text 'Dirty Talk: Mouth Workin' Overtime Tonight' and small star accents.
Pink promotional poster featuring a mermaid and the text 'Late-Night Skinny Dipping, their wet skin against yours under the moonlight.'
A pink poster with a speech bubble containing a woman with hair and lips, and text that reads 'Actually texting back. Don't leave me on read, give me head instead.'
Pink poster with a cartoon alien in bed, yawning. Text reads 'Breakfast in Bed', 'I like my eggs with post-sex afterglow', surrounded by stars.

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