Hiya! I’m Beth – a senior copywriter and content lead with eight years’ experience helping brands earn attention and trust with words that feel tailored, not templated.

I’ve worked with household names and ambitious startups across healthcare, lifestyle, tech and more – from Boots and MedExpress to emerging digital platforms like Image Angel and Sensuali. My background in journalism, with bylines in Dazed, Cosmopolitan, Refinery29 and Vice, so I know how to get under the surface of your story, write editorially when copy projects call for it, and translate complex info into messaging that resonates.

I also started my copywriting career with GoDaddy back in 2018, so I know websites back to front. I love sinking my teeth into a UX project and I’m visually minded with my approach. If you ever need a writer and wireframer/director rolled into one, hi. You found her.

My approach blends in-depth research with an understanding of how people think, feel and buy. Whether I’m shaping your tone of voice, mapping out a multi-channel campaign or fine-tuning UX copy, I write in a way that blends empathy with user behaviour psychology to speak to (and like) your audience, rather than at them.

Ready for copy that sets you apart?