SENSUALI

CLIENT HIGHLIGHT

A home for finding sensual experiences and signing up as a provider of those experiences, Sensuali needed copy that would resonate with a diverse community – from full-service sex workers to pole dance instructors and sex educators.

I worked on all brand and website copy, shaping a tone of voice that felt welcoming, inclusive and confident. By centring the idea of seeking pleasure, I developed messaging that spoke to both providers and curious newcomers, setting the stage for a rebrand that captured Sensuali’s mission.

SENSUALI’S REBRAND

A vintage yellow television displaying a message that says, 'SO YOU WANT TO TRY' with a purple devil emoji.

A laptop displaying a website about sensual experiences, placed on a pink sofa with a matching pink background.

How I helped:

Brand positioning and tone of voice development
Website rewrite
Email copy
360 copywriting
Podcast consultation and scriptwriting
Slogan development for merchandise
Out of home marketing copy
Hired a marketing person who created email strategy under my direction

A website that really says who Sensuali are

I gave the copy and structure for Sensuali’s outdated website a lick of paint (a complete redo) and directed their in-house designer to create a space that feels much more them.

Oh, and cleaned up their email copy and hired an email marketer to help me redo their welcome uourney — that reduced the amount of ‘abandon baskets’ they were getting.

Finding your way around

Developed the UX journeys for onboarding both providers and members seeking those providers.

PODCAST CONSULTATION

One of the only platforms left that isn’t strained by censorship, podcasts are so important to B2C sex brands. We I consulted with Sensuali on the newest season of their pod ‘So, you want to try?’ since it was dropping right after the big rebrand. We helped them with scriptwriting, ads, episode structure, and ensuring everything adhered to the tone of voice I developed for them.

Though I’m admittedly biased, the pod is a great listen.