SENSUALI

CLIENT HIGHLIGHT

Sensuali is a truly unique startup. Imagine you want to try something new in the bedroom, like a kink that requires a bit of thinking. Or maybe you want to learn a sensual skill like pole dancing or massage. Sensuali is your school for all things adult; where you can learn from verified practitioners who know what they’re doing.

Sensuali had a great idea but needed the creative direction and storytelling to back it up. Plus, an exciting rebrand they could roll out in Berlin and the UK. So, I built a small team and got to work.

SENSUALI’S REBRAND

A vintage yellow television displaying a message that says, 'SO YOU WANT TO TRY' with a purple devil emoji.

A laptop displaying a website about sensual experiences, placed on a pink sofa with a matching pink background.

How I helped:

Building and leading a freelance team
Brand guidelines and tone of voice development
Web copy
Email strategy and copy
Social copy consultation
Podcast consultation and scriptwriting
Merch copy
Out of home marketing copy

A website that really says who Sensuali are

I gave the copy and structure for Sensuali’s outdated website a lick of paint (a complete redo) and directed their in-house designer to create a space that feels much more them.

Finding your way around

Developed the UX journeys for onboarding and member portals for both providers and seekers.

Past Projects

Produced taglines and out of home copy for wildposting across Berlin, plus merchandise.

Podcast scripting

One of the only platforms left unstrained by censorship, podcasts are so important to sex brands. So, I helped Sensuali out with the newest season of their pod ‘So, you want to try?’, dropping right after the big rebrand.

I advised on episode structure, ensured all content adhered to the new tone of voice, and wrote scripts for ad rolls and natural product placement.

Though I’m admittedly biased, the pod is a great listen.