PURE DATING APP

CLIENT HIGHLIGHT

Pure had a big budget and a big idea: to take advantage of the changing seasons (welcoming some sunnier weather in London) and greet passers-by with wildposting on the theme of it being a “good day” to turn some sexual fantasies into realities. The brief was short: write a few slogans that will shock people, making them take pictures to show friends. Make some of them bougie and luxurious, others more crude and keep all of it playful. It was a super successful awareness campaign, increasing brand awareness significantly and seeing an influx of app downloads from millennial women.

Pure’s London campaign

How I helped:

  • Copywriting for OOH wildposting

A concert poster and multiple smaller illustrated signs, including a large purple and pink one with quotes about personal activities, and a message from an artist promoting their album, featuring a silhouette of a woman's head with a hairstyle and a
Colorful poster with cartoon illustration of a girl with a crown, holding a baseball bat, and the text 'It's a good day to get some head'.
Colorful poster with cartoon girl wearing a crown, surrounded by bold text and patterns. The main message reads, 'It's a good day to get some head,' with references to apps, dates, and playful phrases.
A colorful advertisement board with four cartoon-style illustrations and text, placed on a city sidewalk next to a red bus.
A group of people standing on a sidewalk in front of a colorful, graffiti-covered wall with posters promoting a champagne and OJ brunch, and a sign with the word 'FLOW' in lights at the top of the wall.
Two people standing on the sidewalk in front of a graffiti-covered wall with posters. One person is wearing a black shirt and gray jacket, the other a blue shirt. The wall features graffiti art and colorful posters advertising drinks and entertainmen

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