AMNESTY
CLIENT HIGHLIGHT
Amnesty International approached Catsnake while I was freelancing there needing legacy assets that stood out from the competition. We needed to convince their current supporter base to enquire about leaving a gift to amnesty in their Will to support eradicating the death penalty. So, we got to work. Working with Anna Hendy as designer and CD, we created a narrative reframing the act of Will-writing as a defiant protest, rather than just paperwork and admin. The result: bold designs with memorable copy that positions Will-writing as a worthy method of protest akin to real-life campaigning.
AMNESTY INTERNATIONAL
How I helped:
Narrative direction
Assisting creative direction
360 copywriting:
YouTube ad,
direct mail pack
social media
email
magazine insert
in-store posters
Adhering to a well-recognised tone of voice and brand guidelines
Directing design
