A woman with curly hair sitting at a wooden desk using a desktop computer in a warmly lit room.

August books open

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August books open 📖

Your go-to copywriter for brands that refuse to sound like everyone else.

From whip-smart copy to campaign strategies that get your sales team sweating (sorry guys), I turn briefs into words—and words into revenue.

Here’s what happens when we work together:
✅ Your offers stand out (even in crowded feeds)
✅ Your audience feels something (and then clicks buy)
✅ Your brand voice actually speaks to your audience

COPY THAT CREATES STOPS, STARES, SALES & SHARES

Covering the lifestyle, wellness
and tech industries

Sensuali logo in black text with a small orange dot above the letter 'i'.
Black and white logo of GoDaddy, featuring a stylized heart shape adjacent to the text 'GoDaddy'.
Black background with white text reading 'Ann Summers'
The Body Shop logo with green text and design elements.
A stylized black silhouette of a creature with a single eye and horns, set against a pink and orange abstract zebra stripe background, with the word "PURE" in black above the creature.
Boots logo in white script inside a blue oval
Black text that reads 'Image Angel' over a white, flowing fabric background with a black geometric angel wings logo.
Bumble app logo featuring a black hexagon with three horizontal lines and the word 'bumble' in black lowercase letters on a yellow background.
Logo for the Advanced Nutrition Programme featuring a heart-shaped design and text.
Black UCS logo on a white background.
Black-and-white logo with a silhouetted bunny wearing a bow tie, above the word "PLAYBOY" in bold capital letters.

MEET BETH

MEET BETH

Woman with dark hair, wearing a colorful striped sweater, leaning against a stone railing with her hands on her head, in an outdoor urban setting.
A woman with dark hair wearing a colorful, striped sweater, standing outdoors near a stone wall with architecture in the background.

FOUNDER & SENIOR COPYWRITER

BETH ASHLEY

AUTHOR

WRITER/WRONGER

DOG PERSON

WEBSITE NERD

Hiya! I’m Beth – a senior copywriter, brand strategist and journalist with eight years’ experience helping brands earn attention and trust with words that feel tailored, not templated.

I’ve worked with household names and ambitious startups across healthcare, lifestyle, tech and more – from Boots and MedExpress to emerging digital platforms like Image Angel and Sensuali. My background in journalism, with bylines in Dazed, Cosmopolitan, Refinery29 and Vice, so I know how to get under the surface of your story, write editorially when copy calls for it, and translate complex bits into messaging that resonates.

I also started my copywriting career with GoDaddy back in 2018, so I know websites back to front. I love sinking my teeth into a UX project and I’m visually minded with my approach. If you ever need a writer and wireframer/design director rolled into one, hi. You found her.

My approach blends in-depth research with an understanding of how people think, feel and buy. Whether I’m shaping your tone of voice, mapping out a multi-channel campaign or fine-tuning UX copy, I write in a way that blends empathy with user behaviour psychology to speak to (and like) your audience, rather than at them.

As a qualified sex educator with extensive sexual health knowledge, I also support brands in the intimacy space with insight-driven, inclusive marketing (and if you need broader strategies, I run Spice Creative, an agency for just that).

Ready for copy that sets you apart?

A hand wearing a black sock with a cloud design, holding a pink glove with a MacBook laptop balanced on it, casting a shadow on the wall behind.

TONE OF VOICE

Your brand voice is the thread that ties everything together. I’ll help you define a tone that feels authentic, distinctive and easy to use across all your channels. Through workshops, research and practical guidelines, we’ll build a clear set of principles and examples so your team can write with confidence and consistency, no matter the format or audience.

01

Young woman reclining on a green sofa, wearing virtual reality goggles, surrounded by three MacBook laptops and taking a selfie with her phone.

MARKETING COPY

Whether you’re launching a new product, running a campaign or refreshing your website, I’ll help you create marketing copy that feels clear, confident and built to convert. From landing pages and email sequences to social ads and out of home, I write words that work across every stage of your funnel and every touchpoint with your audience.

02

A person lying on the carpeted floor, watching a small vintage TV displaying a close-up image of a woman's face with long hair, in a room with plain beige walls.

UX & PRODUCT COPY

Good product copy guides people seamlessly through your digital experience. I’ll work with you to craft clear, helpful microcopy, onboarding flows and interface text that builds trust and keeps users moving in the right direction. Whether you’re scaling a platform or fine-tuning your app, I can help your product feel intuitive, human and consistent.

03

Woman wearing a lime green suit holding a cocktail glass filled with orange juice, standing against a wall.

CONTENT WRITING

I create content that informs, inspires and earns attention. From long-form articles and guides to thought leadership and editorial content, I’ll help you share ideas in a way that feels credible and engaging. With a background in journalism and marketing, I know how to balance storytelling with strategy so your content doesn’t just fill space but drives results.

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social, emails, blogs, PPC, UCG

FEATURED PROJECTS

FEATURED PROJECTS

Hand holding a tube of Soap & Glory The Real Zing Radiance-Boosting Body Serum against a pink background.
Smartphone lying on a beige fabric surface displaying the Instagram profile of thepureapp, a dating app community, with various posts visible on the screen.

READY TO GET STARTED?