THE BODY SHOP
CLIENT HIGHLIGHT
The iconic high street beauty store The Body Shop needed copy support with a variety of their ranges from Ramadan, Eid and Christmas to bestseller collections like Camomile and Vitamin E ranges to new product launches Sleep and Full Flowers.
So, I got to work.
THE BODY SHOP
How I helped:
Product naming (Full flowers) and narrative building (Stop and smell the flowers)
Packaging copy
UX copy
Product descriptions
Landing pages
Adhering to a well-recognised tone of voice
Adhering to specific house style with landing page structure
Print: In-store POS copy and brochures
The launch video
A social media video created to officially launch the Pure app in Paris and introduce the brand.
Concepted and copywritten by me
