Scriptwriting for Avast

Mashable Brand X asked me to help out with their commercial ads for clients, including Avast. They’d cast television presenter Otis Deley and developed a budget to create a series of YouTube Ads and TV commercials. They needed a copywriter to bring these ads to life, considering the budget, the time available with actors and presenters, and the available sets. That’s where I came in. With minimal briefs and a quick turnaround, I created a series of playful ads for Avast that brought a great return on their investment over a year. This were created with my writing partner (and actual partner), scriptwriter Harry Ashley.